Head of Growth (Flexible with Remote Work)

The Role

Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. Were looking for a Growth Manager to be the GM for activation and habituation. Youll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and youll decide how to hit them.
Youll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship.
Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push, email, SMS, and in-app. Youll sit on the Cash App Engagement Marketing team, which gives you deep customer context, lifecycle craft, and a strong peer group. Youll be just as comfortable shipping a product change as you are writing and launching a message or building the model behind an upsell engine.
People who thrive here have come from growth product, growth marketing, lifecycle, business operations, and consumer analytics. Your roadmap shapes what Cash App builds, not just what it sends.
Every lever is fair game.

Product changes, in-app experiences, incentives, and comms are all yours to test and combine.
Youll help define what growth looks like as decisioning becomes increasingly AI-driven. Every experiment you run feeds, and is shaped by, the AI and automation stack were building.
Score every idea against expected impact and effort, whether its a product change, an in-app surface, an incentive, or a message.
Ship directly with Engineering, ML, and Design. That covers product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as the customer communications that support them.
Push the frontier on AI decisioning and automation, and help define how growth work evolves as AI moves further into the decisioning layer.
Bring what you learn back to the Engagement Marketing team so wins scale across Cash Apps broader lifecycle programs.
Influence strategy across Product, Analytics, Martech, Creative, and Brand as a true peer of these teams.
5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment
~ A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped
~ Experience shaping the product experience itself and working directly with engineers to ship it
~ Strong data instincts. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, and youre comfortable pulling and interpreting data yourself, whether through SQL, AI tools, or other means. Experience with data modeling or opportunity sizing frameworks required
~ Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe youd ramp on one quickly
~ Clear, structured, takeaway-first communication. You can turn complex analysis and ambiguous situations into crisp strategy and actionable recommendations

fintech, financial services, or healthcare)
Experience with incentive mechanics or in-app personalization
Braze, Iterable, or similar CRM and marketing automation platforms
SQL and AI-assisted analysis for self-serve opportunity sizing
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.

Each of our brands unlocks different aspects of the economy for more people.

Square

makes commerce and financial services accessible to sellers.

Cash App

is the easy way to spend, send, and store money.

Afterpay

is transforming the way customers manage their spending over time.

TIDAL

is a music platform that empowers artists to thrive as entrepreneurs.

Together, we’re helping build a financial system that is open to everyone.
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