Regional General Manager, Market Performance Central US

Location: Remote, must reside in our Central US territory (TX, OK, UT, AZ, CO, IL, MN, IA, WI, MO, IN, OH, MI, TN)
The Regional General Manager, Market Performance is central to scaling a regionalized operating model that balances local ownership with centralized excellence. This person is the accountable business owner for Luna’s Central US geographic region. This leader owns regional P&L performance and is responsible for translating company strategy into strong local execution across therapist visits, patient access, physician relationships, and partner performance. Operating within a regionalized, shared services model, the GM leads through influence rather than direct reporting lines. Centralized functional teams, including Therapist Acquisition, Therapist Enablement, Physician Success, and Partner Account Management, retain solid-line reporting to their respective functional leaders, with dotted-line accountability to the GM for regional outcomes.
This role requires a strong owner mentality, comfort operating in a matrixed environment, and the ability to drive results through cross functional alignment, data, and local dynamics.
\Own full Central US regional P&L, including revenue growth, contribution margin, and cost management.
Develop regional forecasts, budgets, and operating plans aligned to company targets.
Identify and execute levers to improve unit economics, utilization, and market density.
Make disciplined tradeoffs to balance growth, margin, quality, and experience.

Serve as the single point of accountability for regional performance across therapist acquisition, enablement, physician success and partner success / account management outcomes. performance.
Partner with Therapist Acquisition to set regional hiring targets and market-level sourcing strategies.
Partner with Therapist Enablement to improve therapist engagement, retention, productivity, and quality.
Partner with Physician Success and Partner Account Management to:
Identify expansion opportunities within existing accounts

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Develop and execute regional market strategies informed by local dynamics, demand patterns, and performance data.
Act as the regional voice to executive leadership, surfacing insights, risks, and opportunities.

Establish and lead a strong regional operating rhythm (weekly, monthly, quarterly business reviews).
Use data to diagnose performance gaps and drive corrective action.
Foster a culture of ownership, transparency, and continuous improvement.
10+ years of progressive leadership experience in healthcare operations, providing multi site in-home or outpatient rehab services
Preferred PT or OT with a background related to the above areas.
Bachelors degree or equivalent
Strong financial and analytical acumen
Owner mentality with strong business judgment
Collaborative, low-ego leader who delivers results through partnership
Data driven, decisive, and execution oriented
Familiarity with health system partnerships or enterprise accounts in local markets

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand and walk for extended periods of time, and may occasionally be required to lift/carry equipment up to 30 lbs.
Salary and Benefits

The total cash compensation range for this role is $156,000–$178,000, consisting of a base salary of $130,000–$148,000 plus a 20% nondiscretionary bonus.
Comprehensive benefits including unlimited paid time off and paid holidays. Benefits begin the first of the month following hire, including medical, dental, and vision coverage, company paid life insurance, voluntary short-term disability, 401k with company match, and dependent care FSA.
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