Head of Product Design - eCommerce (Remote)

Location — Remote or in-person (Canada, except for Québec, California, Florida, Illinois, New Jersey, New York, North Carolina, and Texas) or in-person in NYC

Reports to — Chief Customer Director
Benefits — Dental, Medical, Vision, 401K
Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.
About Alia by Dotdigital:

Alia is a popup and engagement platform built for Shopify and e-commerce brands helping, merchants grow their email and SMS lists and drive more revenue from their existing traffic. We were bootstrapped to $10M+ ARR and 4,000+ merchant customers before being acquired by Dotdigital, a global marketing automation leader. We’re now scaling as part of a bigger platform, with the speed and hustle of a startup team.
They sign up, build their popups, and grow their lists without a dedicated Customer Success Manager guiding them. You will be responsible for making sure self-serve merchants get the same results our managed clients do, without needing a human in the loop. That means understanding where merchants get stuck, why they churn, what drives them to upgrade, and building product that solves those problems at scale. You will work closely with Engineering, Design, Customer Success, Support, and Onboarding, and you will turn the playbooks our CSMs use with top accounts into product experiences every merchant can access.
There is no product operations team and no established product process. You will help build the product function from the ground up, including how we plan, prioritize, write requirements, and measure results. You will report directly to our Chief Customer Officer. That keeps you close to our merchants, our Customer Success, Support, and Onboarding teams, and company leadership.
Identify the highest-impact friction points in the self-serve journey using product analytics, support ticket trends, session data, and direct merchant conversations.
Productize the expertise of our CSM team by translating proven campaign strategies, testing
approaches, and optimization tactics into in-app guidance, templates, recommendations, and automation.
Partner with Support and Onboarding to reduce ticket volume through better product design, clearer in-app education, and smarter defaults.
Run experiments on onboarding flows, in-app messaging, and feature discovery, and make decisions based on the results.
Collaborate with Marketing and Revenue teams on upgrade paths, pricing presentation, and lifecycle communication for self-serve merchants.
Help define how product management works at Alia, including planning, prioritization, and requirements processes.
4+ years of product management experience, ideally in B2B SaaS with a self-serve or product-led growth motion.
~ A track record of improving activation, retention, or conversion metrics through shipped product work.
~ You are comfortable pulling your own data, defining metrics, and building a case with numbers.
~ Experience designing onboarding flows, in-app guidance, or lifecycle experiences for users who never speak to a human.
~ The ability to work across functions and earn trust with Engineering, Design, and customer-facing teams.
~ Experience in e-commerce, Shopify apps, email and SMS marketing, or conversion rate optimization. Familiarity with experimentation platforms and product analytics tools. We’re a bootstrapped startup that grew to $13M+ ARR without taking VC money, and we were recently acquired, giving the team stability and resources while keeping the startup speed and culture intact. This is a largely greenfield channel: we know theres real revenue in our technology partnerships, but up until this point no one has owned activating it.