Director of Operations (Temporary Contract)

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.Were building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
The Omnichannel Operations Specialist serves as a key link between online and retail marketing efforts. Ensuring consistent player experiences across all customer touchpoints. This position reports into the Director of Revenue Operations and will collaborate with the Director of Omnichannel Strategy and Omnichannel Marketing Analyst to translate customer insights into targeted campaigns that improve player value, retention, and overall business performance.
Own the end-to-end execution of omnichannel promotions connecting brick-and-mortar casino properties with online gaming experiences to drive cross-channel player engagement and value.Set up and maintain promotional campaigns within back-office systems, including award scenarios, eligibility, offer mechanics, audience criteria, and required testing.
Develop and execute CRM campaigns across email and push channels to engage and retain omnichannel casino and sportsbook players.
Manage online promotional execution, including promotion pages, terms and conditions, banners, creative placements, campaign messaging, and site updates needed to support each offer.
Coordinate campaign assets, copy, approvals, promotional terms, creative needs, and launch requirements across internal teams to ensure promotions are accurate, compliant, and ready for release.
Partner with Revenue Operations, Omnichannel Strategy, Partnerships, property teams, Marketing, Analytics, Product Marketing, and other key stakeholders to develop promotional concepts, timelines, targeting strategies, and execution plans.
Monitor and report on KPIs around omni channel segments covering cross sell, acquisition, retention and reactivation.
Partner with the Omnichannel Analyst to develop actionable customer segments, measure campaign effectiveness, analyze retention and player value trends, and identify opportunities for incremental revenue growth.
Support linked-account initiatives by developing campaigns that encourage cross-channel engagement between online and brick-and-mortar properties.
Prepare campaign summaries and performance insights for marketing, property, and executive stakeholders.
Maintain data integrity and ensure compliance with responsible gaming and privacy standards.
Bachelors degree in Marketing, Business, Communications, or a related field preferred or equivalent relevant work experience.
~2+ years of experience in CRM marketing, digital communications, or customer engagement within gaming, entertainment, or hospitality industries.
~ Experience working with customer segmentation, lifecycle marketing, and campaign optimization.
~ Hands-on experience designing, launching, and managing targeted marketing campaigns using CRM platforms, such as Optimove.
~ Ability to interpret customer performance, including retention, conversion, player value, and campaign ROI.
~ Experience working with customer data platforms and business intelligence tools.
~ Understanding of player lifecycles, loyalty programs, promotional strategy, and customer retention within gaming, hospitality, or sports betting environments.
~ Minimal travel required; occasional visits to brick-and-mortar properties for meetings or collaboration #LI-REMOTE #LI-PROMOTE

The pay range does not reflect total compensation, which includes base pay, benefits, and/or bonuses. Discretionary annual company bonus (Eligibility Varies by Role)
~Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
~ Employee Assistance Program (EAP)

Autonomy - we embrace personal freedom and responsibility
We are dedicated to treating everyone with respect and to support your professional and personal growth.
All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
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