Associate Director, Paid Search B2B

The Role

Wpromotes B2B Paid Search team is growing, and were hiring an Associate Director to own paid search strategy and execution for a portfolio of B2B clients across Google Ads and Microsoft Ads.
Youll carry a book of 3-5 accounts, be the person clients call when something matters, and be hands-on in the platforms. Youll also mentor the analysts and managers who support your accounts, but you wont have direct reports. Our clients are growth-stage and enterprise B2B companies with real complexity: long sales cycles, multiple buying committees, and revenue that shows up in a CRM weeks or months after the click. The people who do this well think in pipeline, not conversions.
Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
Remote-first culture
-Extended Holiday break (Winter)
-Flexible schedules
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-This position may be performed remotely in most states within the US, with some exclusions
*While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
* This position is not eligible for immigration sponsorship
Wpromote recruiting communications will only be sent through our official channels via wpromote.We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. LI-Remote
\Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making
Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation
Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring
Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead
Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed
Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you
Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy
6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume
~ Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is
~ Depth in Google Ads and Microsoft Ads at the architecture level: how youd structure an account for a business with three products, six personas, and a nine-month sales cycle
~ Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
~ Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
~ The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should
~ Comfort operating with ambiguity and competing priorities across multiple accounts

Agency experience, or experience managing an agency
Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting
Experience mentoring or formally managing paid search talent
\As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability , age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.