VP, Lifecycle Marketing and Loyalty

Join us in inspiring everyone to express their unique beauty.
IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.
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IPSY is looking for a VP, Lifecycle Marketing and Member Engagement to own the strategy for how we engage members from first touch through long-term retention. Youll define the engagement strategy and the segmentation approach behind it, build the measurement infrastructure to prove CRMs value to the business, and lead a team that includes the loyalty program, email, mobile, site marketing, retention, win-back strategies, and supporting specialists. You set the targets, the operating model, and the culture.
The right person is a strategist and a leader who knows MarTech well and can serve as a coach and player. Youve built measurement programs that proved CRMs contribution to the business. Youve earned credibility for CRM teams in companies where the channel was undervalued. IPSY has a great deal of first-party data, a loyal member base, and a real opportunity to build one of the best lifecycle marketing programs in the beauty industry. This position reports to the Chief Marketing Officer and is ideally hybrid from Santa Monica, CA or Pembroke Pines, FL, OR can be fully remote for the right fit.
Channels include email, push, SMS, site/app, direct mail and more.
Make sure its applied consistently across campaigns, product, and CRM programs.
Set the vision for IPSYs loyalty program, including the ongoing evolution of IPSY Rewards, in partnership with the Senior Director and relevant team leads.
Own Lifecycle Marketing’s measurement framework: define what the org measures against, guide holdout and attribution infrastructure, and establish the reporting that proves CRMs contribution to the business.
Own Lifecycle Marketing’s financial narrative, budget, and performance targets. Build and lead the lifecycle marketing org. Define the team structure, shape the Director role, and make headcount and capability cases as the program matures.
Put the consumer at the center of everything we do, consistently learn through smart testing strategies, and be data-driven in all recommendations and decisions.
Represent lifecycle marketing at the leadership table. Negotiate priorities with peer leaders across Growth, Product, Finance, Engineering, Data Analytics, Creative, and Merchandising.
15+ years in lifecycle, CRM, or engagement marketing, with increasing leadership scope. Track record of building measurement frameworks that proved CRMs value to the business: revenue attribution, holdout testing, incrementality, or whatever the right model was for that business.
~ Experience earning credibility for CRM in companies where the channel was undervalued or under-measured.
~ ESPs, CDPs, personalization and testing tools, data pipelines. Experience building and scaling lifecycle marketing teams: org design, hiring, developing senior ICs and people managers.
~ Competitive base salary & bonus program
~ Medical, dental & vision insurance
~Work from home flexibility
~ Learning & development programs

EEO Statement:

We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
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IPSY offers a bonus and competitive benefits.