Senior Manager, Commerce Media, Amazon Search

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: We support 100% remote work for this role!
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. As a Senior Manager, Commerce Media, you will lead commerce media strategy and activation for a broader slice of accounts while managing and developing a team of Commerce individual contributors. You’ll be accountable for consistent, high‑quality delivery across retail media platforms (e.g., Amazon, Walmart, Criteo and similar), and for raising the team’s craft in planning, testing, measurement‑informed optimization, and client communication. You’ll stay hands‑on where it matters most (major launches, complex troubleshooting, high‑stakes client moments), while spending more of your time coaching, reviewing, standardizing best practices, and partnering cross‑functionally so commerce media work is integrated into the broader client strategy.
Build and lead a strong team: set clear goals, run regular 1:1s, provide coaching and feedback, and develop career paths for both emerging and more senior talent (IC and manager tracks).
Review and elevate the quality of client‑facing outputs across your slice (plans, performance narratives, testing agendas, readouts), ensuring work is defensible and consistent.
Promote cross‑training to build bench strength and flexibility (e.g., Own integrated commerce media planning and execution across your client accounts, ensuring strategies ladder to client business objectives (growth, profitability, retention, new‑to‑brand/customer acquisition where applicable).
Lead or co‑lead commerce media portions of senior client touchpoints: explain what’s happening, why it matters, and what you recommend next with clear trade‑offs and expectations.
Ensure commerce media work connects to broader full‑funnel and cross‑channel plans (Search, Social, TVAD, Creative, CRM, Retail/Marketplace strategy), partnering with Client Partners and channel leads to align priorities and timing.
Standardize how your teams plan, execute, and report across retail media: launch readiness, QA discipline, pacing hygiene, change logs, and clear documentation so quality is repeatable.
Own the implementation of Commerce Media Tinuiti Way for your clients: enforce practical standards and coaching for platform roles, retail event playbooks, and day‑to‑day operational excellence.
Create a strong collaboration cadence across adjacent teams so commerce media isn’t siloed; Drive team-wide proficiency in Tinuiti tools and core commerce platforms; ensure the team uses technology, automation, and (where appropriate) AI to improve speed, consistency, and insight quality.
Collect structured platform and workflow feedback from the field and route it to senior commerce leadership and product/ops partners, prioritizing issues that unlock scale and reduce friction.
Data & Measurement Data-Driven:
Ensure teams use data to make decisions, not just report: diagnose drivers (pacing, CPC/CPA, ROAS/ACoS, NTB, share‑of‑voice/brand signals where available), surface trade‑offs, and recommend actions with simple success criteria.
Identify and scale growth plays across multiple client accounts (new formats, retail event strategies, audience expansion patterns, creative/placement learnings) and turn wins into reusable playbooks.
Lead 1–2 cross‑account initiatives per half that improve commerce media consistency or efficiency (e.g., QA upgrades, reporting standardization, testing ladders, retail event readiness processes).
7–10+ years in commerce media / retail media / paid commerce, including meaningful experience across major retail media ecosystems (e.g., Proven experience leading and developing teams (ICs and potentially first‑line managers), including performance management, QA oversight, and capability building.
~ Strong command of commerce media optimization and measurement concepts (ROAS/ACoS, NTB where available, incrementality concepts, experimentation basics, retail seasonality/event dynamics).
~ Demonstrated ability to standardize ways of working across multiple accounts and maintain high quality under changing priorities.
~ Strong communication and executive-ready storytelling skills; able to translate complex performance drivers into clear actions and expectations for clients and internal leadership.

We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. Healthcare:

Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement:

Perks and Wellness:

Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave:

Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.