Head of Creative Strategy (Remote)

Director of Creative Strategy, Experiential

Location: Remote-first / NYC/LA/Miami preferred
Department: Strategy & Creative
Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA.
We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.
We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.
As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.
Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
Creative Strategy Development/360 Campaign Activations

Press and influencer events
Content shoots
Digital microsites
Virtual events
Creative Strategy Responsibilities

~ Attend intakes and outline strategy to win the business, review with CCO
~ During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship
With work that is won, support active project development to ensure it meets the original vision, client expectations
Keep abreast of technology innovations and its application for experiential marketing
Client Partnership & Growth

Present strategy and creative ideas to executive-level clients with clarity and impact.
Build relationships with key clients, proactively offering new thinking and growth opportunities.
Align strategies to client KPIs, ensuring measurable, business-driving results.
Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.
Support development of Agency marketing materials with the Partner, CCO
Lead case study generation, including plan for onsite content capture
Website updates
Agency marketing newsletters/new business development content
Social media content calendar
7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
~ Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
~ Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
~ Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
~ Fluent in google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).

Curious, culturally in-tune, and always scanning for whats next.
Balanced thinker, creative and analytical, fast-paced yet detail-oriented.
Culture Builder: You help shape a workplace people want to be part of,diverse, kind, driven, and open.
Annual bonus tied to performance
~ Comprehensive healthcare: medical, dental, vision
~Generous PTO: vacation, sick days, holidays, comp time
~ Remote-first with flexible hybrid options in NYC/LA/Miami
~ Creative, mission-driven team culture with high visibility and impact

This is your opportunity to help shape how brands connect with the world.