Brand Director, REVEAL

Company Overview:

At Tactacam, we are a rapidly growing team of tech innovators, trail-blazers, and outdoor enthusiasts working to engineer the outdoors! We are proud to be a market-leading outdoor camera and technology company, but at our core, we are just a group of people obsessed with the great outdoors. We are far more than a technology company; we are a community that values fresh air as much as fresh ideas. We also operate as tech trailblazers who are moving fast. With over 500,000+ active customers worldwide and a constantly expanding product line, we are actively pushing the boundaries of what outdoor technology can do. Because "good enough" isnt in our vocabulary, we intentionally foster an environment of ambitious dreamers where every team member is encouraged to aim higher, dream bigger, and drive innovation forward. We believe that your career should be an adventure too, and our rapid growth offers limitless possibilities for career advancement, personal development, and hands-on impact
Were looking for a Brand Director for Reveal: a strategic brand owner who can protect our category leadership while unlocking the next wave of growth. This role is about building brand preference, not just awareness. You will own Reveals positioning, narrative and go-to-market clarity, ensuring everything we put into the world, from campaigns and product launches to retail storytelling and partnerships, feels unmistakably Reveal.
Youll partner deeply with our Creative Director to translate strategy into storytelling, with Product and CX to make sure the brand promise is real, and with Performance, Digital, Retail and Partnerships to make sure the brand drives growth. Youll lead a small, talented brand marketing team and help it grow. Its for someone who wants to shape perception, challenge assumptions about how a category leader should behave, and build a brand that delivers real business impact.
Brand Strategy & Positioning

Own Reveals brand strategy, positioning and long-term narrative
Reach new customers without diluting what makes Reveal, Reveal
Lead Reveals annual and quarterly brand planning
Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community
Own GTM strategy for new product, app and feature launches
Partner with Performance Marketing so brand and demand work together as one growth engine
Creative Partnership

Partner closely with the Creative Director to shape creative direction and storytelling
Provide clear, inspiring briefs that translate strategy into world-class creative
Champion authentic storytelling built on real customers and real results
Ensure creative work ladders back to brand strategy and customer truth Cross-Functional Leadership
Act as the internal voice of the customer across Product, CX, Sales and Leadership
Ensure brand promises align with real customer experiences
Support retail, partnership and community storytelling with clear positioning and messaging
Partner with leadership to align the organization around a bold, focused brand vision Measurement & Scale
Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
Use customer insight, market research and competitive analysis to evolve strategy
Lead, mentor and develop brand team members as the organization grows
Act as the internal voice of the customer across Product, CX, Sales and Leadership
Ensure brand promises align with real customer experiences
Support retail, partnership and community storytelling with clear positioning and messaging
Partner with leadership to align the organization around a bold, focused brand vision

Measurement & Scale
Own brand health metrics (awareness, consideration, preference) alongside performance

outcomes
Use customer insight, market research and competitive analysis to evolve strategy
Lead, mentor and develop brand team members as the organization grows
Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
Use customer insight, market research and competitive analysis to evolve strategy
Lead, mentor and develop brand team members as the organization grows
5+ years of experience in brand management, marketing strategy or product marketing
~ Proven track record owning and growing a brand, not just supporting one
~ Deep understanding of brand positioning, customer insight and messaging frameworks
~ Experience partnering with creative teams to bring strategy to life
~ Experience in fast-paced, entrepreneurial or high-growth brand environments

Experience in hunting, outdoor, sporting goods or other enthusiast categories
Background in DTC + retail brands, including retail media and in-store storytelling
Experience with subscription, app-driven or hardware-enabled products
Experience with pro, ambassador, conservation or community programs
You believe brand is a growth lever, not a "nice to have"
You make customers the hero and let proof do the talking
You balance long-term brand building with short-term business impact
Includes medical, dental, and vision coverage, along with life insurance and disability protection.
Generous Paid Leave:

Offers competitive time off and in addition to pregnancy leave, parental and military leave, and unique "Hunting Holidays" for outdoor activities.
Financial Planning:

Supports future retirement goals through a company-managed 401(k) plan.
Outdoor-Centric Culture:

Features remote-first flexibility, employee discounts, complimentary camera gear, company-sponsored outdoor trips, and community projects.
Recognition & Values:

Honors top performance through monthly "TactaValor Awards" that celebrate company values like innovation, tenacity, and customer focus.
Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD)
Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.