Product Marketing Manager Role at Esri

Join Esri as an Associate Product Marketing Manager and leverage your skills in driving market adoption for cutting-edge mapping software. Help shape the future of GIS technology globally. In this role, you will play a crucial part in expanding Esri's powerful analytics software into new markets. Candidates should have over one year of experience in marketing or a related field and possess strong communication and project management capabilities. You will work closely with product management and engineering teams to promote products and adapt strategies effectively, reaching diverse users. Key Responsibilities: • Develop strategic personas and effective product messaging • Execute product launches and enhance cross-channel marketing • Collaborate with teams to boost product adoption • Produce engaging content like case studies and web material • Analyze product performance through defined KPIs Requirements: • 1+ years in product or corporate marketing • Excellent written and verbal communication skills • Strong project management capabilities • Familiarity with common marketing technologies • Bachelor's or Master's degree in relevant fields Bring your marketing expertise to Esri and contribute to spatial analytics advancement.