Manager, Growth Mail

Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Manager, Growth Mail

The Manager, Growth Mail (Factor US) is responsible for driving the growth strategy, execution, and continuous optimization of direct mail campaigns to acquire high-value customers for Factor. Driving deep strategic ownership of the Factor brand, this role requires a balance of analytical rigor, creative vision, and vendor management.

You will

• Define the strategy, manage, and efficiently scale new customer acquisition for Factor through direct mail campaigns.
• Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.
• Strategically allocate spend across various direct mail campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment of direct mail strategies with overall marketing objectives.
• Manage relationships with external vendors, including printers, mail houses, data providers and creative agencies to ensure timely and cost-effective execution of campaigns.
• Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.
• Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation and competitive advantage.
• Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights for optimization.
• Oversee the development and maintenance of the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.
• Serve as the primary direct mail point of contact for Finance and Legal regarding forecasting models, quarterly business plan submissions, contract negotiations, and invoice approvals.

You are

• Experience: You have 6-8 years of direct mail marketing experience, preferably in a manager or similar role.
• Strategic Thinker: You look beyond immediate campaign metrics to map long-term channel roadmaps, evaluate white-space partner opportunities, and build partner segmentation frameworks.
• Influential Communicator: You excel at leading through influence-driving alignment across Creative, Analytics, and Finance without direct authority.
• Analytical: You have strong analytical skills and are proficient in data analysis tools such as Excel or Google Analytics to derive actionable insights from campaign performance data.
• Detail-oriented: You possess exceptional attention to detail, ensuring accuracy and quality in all aspects of campaign execution.
• Collaborative: You thrive in a collaborative team environment and excel at building relationships with internal and external stakeholders to achieve common goals.
• Results-driven: You are highly motivated by achieving measurable results and continuously strive to optimize campaign performance and ROI.
• Organized: You have excellent organizational skills and can effectively manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.
• Innovative: You are proactive in identifying opportunities for innovation and improvement in direct mail strategies and processes.

At a minimum, you have

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proficiency in Microsoft Office Suite/ Google Suite
• Demonstrated experience managing direct mail campaigns from concept to execution.
• Strong written and verbal communication skills.
• Familiarity with direct mail best practices, including segmentation, creative testing, and response tracking.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Fluency in growth marketing KPI's such as CAC, CPA, CPM, CVR, and LTV.
• Hands-on experience building campaign spend forecasts, business plans, and financial scenario models.

You'll get

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $97,755-$113,050 USD About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company's commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe:
• APAC:
• United States:
• Canada: