Assistant Dean for Transfers

Reports To: Senior Associate Dean of Admission

Primary Objective

As a key member of the admissions team, the Assistant Dean for Transfers is responsible for the development and execution of a results-driven recruitment strategy, emphasizing active territory management, relationship building, and market outreach to maximize enrollment of a thriving and successful transfer cohort at Lawrence University. The role requires a proactive approach to building relationships, achieving enrollment goals, and enhancing the university's reputation. The successful candidate will employ a data-informed strategy to identify and convert high-potential candidates while contributing to Lawrence's mission of academic excellence and community.

Key Responsibilities

• Develop and execute a comprehensive recruitment plan for transfer students, including in-person and virtual school visits, college fairs, counselor events, and direct student outreach.
• Develop liaisons with other programs and staff to attract and inform students about Lawrence programs and opportunities; develop articulation agreements and other mutually beneficial programs; assist in developing and carrying out a marketing plan to attract transfer students.
• Review applications, evaluate transcripts for admissibility and work with the registrar's office on equivalencies for transfer credit and recommend action.
• Engage alumni and other stakeholders to expand Lawrence University's reach and impact within the territory.
• Proactively strategize and analyze external markets to identify opportunities for enrollment growth.
• Advise and counsel prospective students and families about Lawrence University's academic and co-curricular opportunities, as well as the admission, financial aid, and enrollment processes.
• Act as the primary point of contact for prospective transfer students
• Identify and attend recruitment events to maximize outreach.
• Take on leadership responsibilities within the admissions office, leveraging personal strengths to address operational priorities as assigned.
• Actively participate in workgroups and cross-functional projects to enhance recruitment strategies and outcomes.
• Spearhead independent admission projects, utilizing data-driven insights to optimize recruitment efforts and achieve measurable results.
• Strategically identify opportunities to showcase Lawrence's value proposition at local and regional events, strategically positioning the university as the premier choice for prospective transfer students.
• Track and report on key performance indicators (KPIs) related to recruitment and enrollment goals.
• Using data, plan for of evolving conditions in primary recruiting market and adjust work approach to maintain efficacy.
• Continually assess evolving priorities, taking ownership of diverse responsibilities to support overall enrollment objectives.
• Exercise independent judgment, ensuring ethical and efficient use of university resources. Maintain confidentiality and uphold the highest standards of integrity. Leverage independent judgment and ethical decision-making to maximize efficiency, maintain confidentiality, and uphold Lawrence's reputation. Model exceptional professionalism for admission team.
• Perform other duties as assigned to support the office, team and university enrollment goals.

Qualifications

• Experience: Minimum of 3+ years in admissions or related roles, including experience with transfer admissions.
• Skills:
  • Exceptional communication, organizational, and interpersonal skills.
  • Strong problem-solving abilities and attention to detail.
  • Proficiency with database systems and Excel; experience with Slate or similar CRM tools preferred.
• Characteristics:
  • Results-driven mindset with demonstrated accountability for meeting performance goals.
  • Cultural competency to support diversity, inclusion, and access in recruitment efforts.
  • Commitment to the ideals of a liberal arts education.
• Flexibility:
  • Willingness to work extended hours, including evenings and weekends. Travel required
• Licensing:
  • Valid driver's license required.

Employment Requirements

Successful completion of background checks and reference verification.

About Lawrence University

Lawrence University is a premier liberal arts institution committed to fostering a diverse, inclusive, and collaborative community. We welcome applicants who share our mission of lifelong learning and meaningful engagement. Visit our website for more information about our values and the surrounding community.

Number of Vacancies 1

Anticipated Number of Hours per Week 40

Supplemental Questions

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  • Internal Job Posting
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Lawrence University
711 East Boldt Way
Appleton, WI 54911